Privacy Policy

We’ve provided this Privacy Policy, which sets forth our terms regarding the collection, use, and protection of personal information of those using the Mr. Lake Lure® Vacation Rentals website. Personal information is defined as data that can be linked to a specific individual, such as name, address, ip address, telephone number, e-mail address, credit card number, and other such applicable data.

We encourage you to review our Privacy Policy, and become familiar with it.  Please know we do not sell or rent our customer’s personal information to any third parties.  Note that we review our Privacy Policy from time to time, and make periodic changes.  Therefore, you should bookmark this page and periodically review it to insure you have the current version.

This Privacy Policy explains the following:

The personal information Mr. Lake Lure® Vacation Rentals may gather and how it is used.  When browsing our site, you are not required to provide any personal information unless and until you choose to make a purchase or sign-up for one of our e-mail newsletters or other services as described below. We do not knowingly permit the site to be used by any person under the age of eighteen, and we do not knowingly collect any personal information from children.

Making a Purchase
In order to purchase travel and related services through our site, you must provide us with certain personal information such as your name, your credit card number and expiration date, your credit card billing address, your telephone number, your e-mail address, and the name or names of the person(s) traveling.

Member Registration
If you choose to become a registered member of the Mr. Lake Lure® Vacation Rentals website, you must provide your name, e-mail address, unique login name, and password. Other information may be collected on a voluntary basis. As a Mr. Lake Lure® Vacation Rentals member you will also occasionally receive updates from us about sales in your area, special offers, new services, and other noteworthy items. However, you may opt-out of these e-mail messages any time. By supplying a phone number, it is implied that you are giving us consent to contact you regardless if the phone number is listed in any “Do Not Call” lists.

Member Profile
As a Mr. Lake Lure® Vacation Rentals member, you can choose to complete your online profile by providing us with travel preferences. This information is primarily used to assist us in finding the most suitable accommodations for you. With your login and password, you can update or remove supplied information at any time.

Automatic Logging of Session Data
We automatically log generic information about your computer connection to the Internet, which we call “session data”.  Session data consists of things such as IP address and your type of operating system.  An IP address is a number which allows computers attached to the Internet to know where to send data back to the user (such as the pages of the site the user wishes to view). We collect session data because it helps us analyze things such as what items visitors are likely to click the most, the way visitors are clicking through the site, how many visitors are viewing various pages on the site, how long visitors to the site are staying on, and how often they are visiting our site. It also helps us diagnose problems with our servers and lets us better administer our systems. It is possible to determine from an IP address a visitor’s Internet Service Provider (ISP) and the approximate geographic location of his or her point of connectivity. We may also use some session data, such as the pages you visited on our site, to send you e-mail unless you had previously opted out of receiving such messages.

“Cookies” are small pieces of information stored by your browser on your computer’s hard drive. There are many myths circulating about cookies, but you should know that cookies are only read by the server that placed them, and are unable to do such things as run programs on your computer, plant viruses, or harvest your personal information. The use of cookies is extremely common on the Internet and our use of cookies is similar to VRBO, Expedia, Travelocity, Home Away, and other reputable online travel companies.

First and foremost, you can rest assured that no personal information about you is gathered or stored via the cookies placed by our website and, as a result, none can be passed on to any third parties.  Cookies merely allow us to serve you better and more efficiently, and to personalize your experience at our site.

A cookie may also be placed by our advertising server. Such cookies are used only for purpose of tracking the effectiveness of advertising served by us on our site.  No personal information about you is gathered by the use of these cookies, nor is this information shared with any third parties. Similarly, a cookie may be placed by our third-party advertising companies. These companies may use aggregated statistics about your visits to this and other web sites to provide advertisements about travel related goods and services which may interest you. The data they collect does not include your personal information.

Third party advertising companies may also employ technology used to measure effectiveness of ads, and this information is anonymous. This anonymous information about your visits to this and other sites may prompt advertisements about goods and services of potential interest to you. No personal information about you is collected during this process. The information is anonymous and does not link online actions to an identifiable person.

Most web browsers automatically accept cookies. Of course, by changing the options on your web browser or using certain software programs, you can control how and whether cookies will be accepted by your browser. Mr. Lake Lure® Vacation Rentals supports your right to block any unwanted Internet activity, especially that of unscrupulous websites. However, blocking our website’s cookies may disable certain features on our site and may make it impossible to purchase or use certain services available on the site. Please note that it is possible to block cookie activity from certain web sites while permitting cookies from sites you trust, like ours.

From time to time we may add or enhance services available on the site. To the extent these services are provided and used by you, we will use the information you provide to facilitate the service requested. For example, if you email us with a question, we will use your email address, phone number, name, nature of the question, etc. to respond to your question. We may also store such information to assist us in making the site the better and easier to use.